Building brands is congruent with all building – get the foundation right, and the only limitations to how high you can build are set by your own designs. C3 Brands is committed to building brands that offer a clear and compelling value proposition that can be consistently delivered to the market.
C3 Brands was founded as Waitt Brands in early 2012 to acquire consumer brands that have established a loyal following through customers’ affinity for the brand, and affinity earned as a result of a consistent history of providing quality product offerings. Since inception, the guiding strategic and operational principles of Waitt Brands have been dedicated to developing and providing compelling products to the marketplace under clear value propositions, consistently delivered to stakeholders. As the commitment to being clear, compelling and consistent has served to shape our organization and our brands, it became fitting to recognize these guiding principles in our name, C3 Brands.