Waitt Brands was founded in early 2012 by Dana Bradford, Norm Waitt and John Schuele to acquire consumer brands that represent a clear purpose and compel consumer loyalty through quality product offerings and consistent performance. Since inception, the guiding strategic and operational principles of Waitt Brands have been dedicated to developing and providing compelling products to the marketplace under clear valuation propositions, consistently delivered to stakeholders. As the commitment to being clear, compelling and consistent has served to shape our organization and our brands, it became fitting to recognize these guiding principles in a name change to C3 Brands.

A listing of our consumer brands is provided below, along with a link to each brand.